The Hillsdale Collegian
  Volume 127, Number 24                            April 29, 2004
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News

McDonald's renovates, revamps image

Behind a sheet of translucent plastic, McDonald's workers fill Happy Meals and wrap Big Macs. On the other side of the plastic, construction workers sand drywall and lay masonry for the restaurant renovations as part of a corporation-wide re-imaging movement.

Laura Maynard, who owns and manages the Hillsdale restaurant with her husband, Jim, said the franchise is updating to a more contemporary decor in the monthlong renovation that began April 12. The revamp will add a coffee lounge area, a children's playhouse, a banquet-sized table, and an electric fireplace as part of the new amenities.

The entire store, designed to accommodate 105 people, will also be decorated with pictures of Hillsdale community schools, athletics and arts.

"The owners really want people to feel like this is their McDonald's…it's really great that they are committing to the community in that way," Maribeth Watkins, Hillsdale resident and business owner, said.

The bay-windowed area, with lounge chairs and coffee tables in front of the building, will feature pictures of Central Hall, Slayton Arboretum and other campus scenes.

Near the lounge area, high booths for privacy and a new self-serve beverage station will also encourage students to stay while they study, Watkins said.

Maynard toured the store, pausing before the washrooms and pointing out the faux marble porcelain tiles replacing the pink and teal, the wrought iron fixtures replacing the stainless steel, and the recessed can lights that will take the place of the fluorescents, "for a warmer feel."

Outside new landscaping is on its way, as is a canopy for the drive-through to provide extra protection and lighting for late night-or early morning-runs as managers plan to open the restaurant for 24-hour service in June.

"When you're hungry in the middle of the night, we'll be able to take care of you," Maynard said.

The grand re-opening is set for May 12, but McDonald's is doing drive-through business as usual and opens the yet unfinished dining room to customers on weekends.

 

David Heintz, an employee of Paul Jeplawy Builders, works on a fireplace in the McDonald's dining room. The work is part of a corporate-wide renovation.

 

 

 

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